Rubel Roasting Coffee and Their Commitment to Freshness


Although I don’t consider myself a coffee snob, I do know the difference between good and bad coffee.  Most importantly, I can appreciate a good cup of coffee.  Don’t get me wrong, I have been known to drink gas station coffee in a pinch (and enjoy every drip of that caffeine), but there is nothing quite like a well prepared cup of coffee.

I’d like to share with you my favorite roasting company and why they are my go-to when it comes to good home brew coffee, Rubel Roasting!  Here are my reasons why I love me some Rubel Roasting at all hours of the day.

Good People

Not only are the boys from Rubel Roasting good people, but they are passionate about what they do.  The whole reason behind starting Rubel Roasting was because they were so excited about their own home roasting system, that they wanted to share it with the world.  The Rubel’s want everyone to experience what they experience every day, which is a good cup of coffee.  The passion behind every roast is evident in each bag!

Fresh Coffee

What seperates Rubel Roasting from all the other roasting companies is their commitment to freshness.  Their coffee is roasted when you order it, so you’ll never get an old roast.  Gone are the days where you open up a stale bag of coffee.

Why is fresh coffee important?  When coffee is roasted, there is approximately 10 days of optimal freshness.  There are CO2 gasses in the beans that give it flavor.  After about 2 weeks, those gasses are gone.  No CO2 gas, less flavor.  Rubel’s commitment to freshness is unparalleled in the coffee world.

Sustainable Practice

Rubel Roasting gets their beans from a company that partners with, and funds the farms to keep them up and running.  This keeps the farmers happy, and paid!  They decide on the beans by the score that a certified cupping professional gives it.  In short, they only use the best beans that are sustainably grown!

How I Make My Home Brew Coffee

There are different levels of crazy when it comes to the coffee game.  Not crazy, a little crazy, and clinically insane crazy.  Not crazy are your Folders people.  They don’t really care what they’re drinking, or how it’s prepared, as long as it has caffeine.  A little crazy are those who care about their coffee and how it is prepared, but aren’t super meticulous about the minor details.

The clinically insane people are those who are basically mad scientists when it comes to their coffee.  Weighing and measuring, controlling water temperature, and manipulating the flow of pour over on each cup.  This is next level and I am not there.

I consider myself a little crazy when it comes to making my coffee at home and I’d like to share with you how I do it.  You’ll need three things to make this happen, a burr grinder, coffee filters, and a Chemex pour over carafe.  Here’s how I do it.

Why a Burr Grinder?

A burr grinder is important because it will grind your beans in a very consistent way.  If you like a thicker cup of coffee, you’ll want to grind the beans more fine.  With a burr grinder, the grind will be consistent with what you want out of your beans.  A blade grinder will be less consistent and won’t bring the most out of your beans.

Why a Chemex pour over carafe?

I love the Chemex for two reasons.  One, it allows you to pour the coffee over the entire set of ground beans.  You don’t miss any of that beautiful bold goodness and there is nowhere the beans can hide from your water pour.  Second, it is easy to clean.  There are many other ways to brew coffee but very difficult to maintain.  I love the beauty and simplicity of the Chemex pour over carafe.

My Simple Home Brew Method

I grind the beans using the “fine” setting because I love the thick taste of coffee.  Place the beans in the filter on the Chemex.  Bring water to just below a boil.  Slowly pour the hot water in a circular motion over the coffee beans.  You’ll notice the beans swell up, this is the “blooming” effect of the CO2 gasses being released from your fresh cup of Rubel Roasting.  Continue to pour the water over the beans until you have enough coffee for your cup and enjoy!

*Note – for those that want every cup to be consistent to your preference, you should consider measuring out your coffee and water for each home brew.  The boys from Rubel Roasting recommend a 16:1 water to coffee ratio measured in grams.

There you have it, a very simple way to make some of the best coffee at home.  Don’t forget to use discount code “ironcrew” at checkout for 10% off!  If you have any questions, please don’t hesitate to reach out!

*Photo courtesy of thefitwellvet.com

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